Status Labs is a well-reputed Austin-based reputation management firm. However, it dealt with a PR crisis of it’s own when a executive stepped outside of the boundaries of his responsibilities and created a national media story. A slow and steady set of changes brought Status Labs back on it’s feet, and the executive in question resigned by unanimous approval from employees. This challenge has given the company a better understanding of what their clients go through, and why their clients decide to come become clients in the first place.
The company operates around the world to ensure that their clients are able to benefit everything in the power to ensure that their customers don’t have to worry about having their reputation online wrecked. Status Labs believes that “the first page of Google search is the new first impression” as most people often look at the first few links online when they are searching for people. This is a very interesting dynamic which represents a major departure from the way things have been done. In the past, one’s first impression was simply what the person deduced about the person they were meeting. Now, first impressions have gotten more complex as a result of the internet.
The company decided that it would be a good idea to focus on charity efforts and volunteering. These charity efforts brought positive light upon Status Labs, and they also decided that it would be a wise idea to treat their employees better. Catered lunches, allowing pets in the office, a stock option plan, and taking employees on company-wide outings ensured that employees were able to view the company in a more positive light. The company is also more careful about whom they hire so that the fiasco with the executive whom caused the PR crisis can be avoided. In 2015, Darius Fisher was recognized as one of the top rising stars in the PR field and currently serves as the president of the company. He has provided PR and reputation management services to brands, athletes, politicians, and executives alike and previously worked as a political consultant. Follow Status Labs on Instagram @statuslabs to learn more about the company.