The Executive Chairman of PodcastOne, Norman Pattiz has announced a recent partnership with Tom Webster, who is the Vice President of Strategy at Edison Research. This partnership is resulting in a series of studies, that looks at the results of several advertising tests. The study was with five major national brands, that was across five various service and product categories.
At the end of 2016, the first study of pre-campaign and post-campaign for podcast advertisers was conducted. This resulted in a significant impact for podcast advertising in a positive way. The study had various key findings.
Sixty percent of the listeners mentioned a certain grocery brand during the post-campaign. Product awareness among listeners increased. After the study, many of the listeners had a favorable opinion of the automobile product and many people would consider purchasing a lawn and garden item, after listening to the campaign.
At the request of PodcastOne, Edison Research conducted three extensive studies. These studies occurred in 2016. These three studies were to see the effectiveness of advertising during podcasts. Within these advertisements, some of the brands were well known, others were just launching.
The lesser known brands were looking for awareness. Each advertisement ran for 4 to 6 weeks. This was enough time to really be an effective approach to getting the brands to the listeners. Learn more about Norman Pattiz: https://patch.com/georgia/atlanta/podcastone-ceo-norman-pattiz-reveals-networks-brand-lift-research-edison-researchers
According to Biz Journals, Norman Pattiz stated that the core focus was to verify that podcasts would be a good avenue for advertisers. The results of the three studies prove what they have been thinking all along. Tom Webster of Edison Research stated that he and his team were excited to work with PodcastOne and Norman Pattiz.
Edison Research was also excited to work with the five leading brands. As they conducted the study and did further research on the effects before and after the study. Edison Research came to the conclusion that advertising on a podcast can be very effective.
Norman Pattiz is the Founder and Executive Chairman of PodcastOne. Norman Pattiz also founded a media company called Courtside Entertainment Group to produce digital content. With his company PodcastOne, their popularity soared, making them the leading distributor and producer of digital programming.
PodcastOne has a line-up of celebrity personalities that are heard on the airwaves each and every day. The company produces more than 200 podcasts. Norma Pattiz was appointed to serve on the Broadcasting Board of Governors of the United States of America. He was appointed to serve on that board by President Bill Clinton and appointed again by President George Bush.