In today’s world, applications for messaging and regularly keeping in contact have become a trendsetter. This trend has come to the aid of teachers and parents seeking to communicate regularly. ClassDojo app helps them communicate different updates on a daily basis, at any time. This platform has recently announced a $35 million raise for funding. This will be put to use in different ways. Firstly, these funds will cater for the expansion of the app and secondly, it will increase its efforts of putting its services into monetary value through Beyond School. Beyond School is a new additional service that offers optional subscription for parents or families to give their complements on school work and home studies.
Since its start in the year 2011, this company has greatly grown and is now being used by almost all pre K-8th grade schools in all of the United States. One out of six families in the U.S with a kid at the primary school already use the ClassDojo app on a daily basis. ClassDojo’s main market is the U.S but recently, it has started to show some signs of growth in other countries including Hong Kong, Australia, the UK and many others. This kind of growth has entirely been organic, no kind of promotions nor advertisements. Also, it has a relative small number of employees, at most 40, thus keeping costs as low as possible.
Among the main things that has made it grow is how they are consistently trying to find the communication hindrances that teachers undergo while teaching children, then find a way to solve them. The very first step they undertook is developing this app that bridges the big parent-teacher meeting gap. This app helps parents to get involved in their children’s school activities. It also helps teachers get feedback from parents on what these kids do when not at school. Teachers are utilizing ClassDojo in different ways including point systems, video series, and more!
According to Chaudhary, learning is mostly all about strong relationships not only to parents and teachers, but to the parents with their kids as well. This is where Beyond School comes in handy for parents to have an idea of what they need to work on with their children. As of now since launching Beyond School, the company says that is going well and they clearly expect great results.