How Kate Hudson’s Fabletics is Putting the Pressure on Amazon

How Kate Hudson’s Fabletics is Putting the Pressure on Amazon

There are not too many companies out there that would even consider the thought of taking on Amazon, especially a company that is only a few years old. That is exactly what Kate Hudson and her company Fabletics are doing, and in three short years the company has crushed the fashion market online, despite Amazon commanding over 20% of that space. In just a few short years, Fabletics has made over $250 million and they are showing no signs of slowing down.

 

When Kate Hudson was asked how she was able to succeed in fashion industry where others have crashed and burned, she credits her success to the reverse-showrooming technique her company employs. This business model makes it easier for women to buy active-wear, whether in her stores or online, it really doesn’t matter to Hudson. She says it is all about convenience, high-quality active-wear, and low pricing. Women can walk into the retail stores, open an account, then try on anything they want without the pressure to buy anything.

 

Here is where the success of her company lies. Hudson says that when women get home at night and can relax, they return to the Fabletics website and can see everything they tried on in the store. Now they can buy with a clear head, or continue shopping now that they know what sizes and styles fit them best. Unlike Amazon, women get to see the merchandise, touch it, put it on, and then make a more informed buying decision. Her frustrations with buying clothing online, only to return it because it did not fit correctly was part of her thinking in the reverse-showing process.

 

So how can this simple technique turn a company from nothing to a quarter billion dollar company in a few years? You have the backing of a famous celebrity who everyone knows combined with the subscription mechanics that makes it a breeze for women to shop online and get high-quality active-wear without any of the hassle.

 

Here is how it works, open an account either online or in the retail outlet. Fill out the Lifestyle Quiz, then each month you will see a new item chosen to match you perfectly in the cart. You can buy it, cancel it, or keep shopping, nothing ever ships to you without your permission. Ease of shopping, low pricing, and top quality active-wear, the key to the success of Fabletics.

How Fabletics Is Using a Unique Business Model to Beat Amazon

How Fabletics Is Using a Unique Business Model to Beat Amazon

Ever since Amazon has come on the scene, many businesses that were previously existing have gone down the drain, and many people who tried to build new businesses just couldn’t keep up and met with no or little success and eventually had to give up. Fabletics, however, is an entirely different story. Not only have they succeeded in Amazon’s face, but they went from nothing to a $250 million business in just three years. This is an outstanding feat, considering that Amazon controls 20 percent of the entire fashion industry.

 

Fabletics, owned by Kate Hudson, is a subscription based fashion wear service, and is growing in its extreme popularity. These days, it’s not enough to just have good products. You’ll be beaten by Amazon and the other big giants. The way to prove yourself and make yourself stand out is by providing great customer service, exclusive design, and last mile service, which Fabletics does fantastically. They’re going to be opening even more stores this year. But it’s a lot more than that. Let’s take a look at some of the great stuff Fabletics does that is absolutely unique.

 

First of all, their membership subscription business model allows them to offer wear at a price that is half of what people would get elsewhere. There’s more than that, though. You see, a thing that has been killing thousands of physical businesses is that people will go to stores, look for things that they like, and then just order it online from elsewhere at a cheaper price. But at Fabletics, people who come into the stores are usually already members of the subscription service. And when they try something on, it gets added to their online cart as well, so no one loses out.

 

Not only that, but Fabletics is able to improve their physical stores based on the data they get from their members online. If members in one location show an interest in specific products, it is those products that will go on the shelves in the stores in that physical location. In fact, Fabletics does such as good job at understanding their customers and providing the right things to them that not only are they able to compete with Amazon, but they have a consistent growth rate of 35 percent each year.

 

One blogger wrote an unsponsored review of Fabletics. She said that she was very impressed with the quality and how well the clothing fit on her, especially for the really great price she got them for. She also said that she was amazed at the various styles available and how good they looked. In the end, she recommended Fabletics. She said that she loved the low prices she was able to get clothing for, and was really happy about the fact that she could skip months and not pay anything, which is a win-win for everybody.

 

Of course, if you care about your clothes, you should definitely take the Lifestyle Quiz. This way, you’ll be able to find out exactly which Fabletics outfits are best for you.

EOS: From Small Fry in the Industry to the Whole Meal

EOS: From Small Fry in the Industry to the Whole Meal

Lip balm, for the longest time, was known by the market leader’s brand name Chapstick. Now, when you think of lip balm, there are a number of brands that come to mind, but no brand as much as EOS lip balm.

EOS, Evolution of Smooth, is a lip balm that has exploded into existence, in what seems to be overnight, thanks to a little innovation, product placement, and celebrity endorsement. Founders Sanjiv Mehra, Jonathan Teller, and Craig Dubitsky set out to turn the beauty industry on its head. They did a tremendous amount of research to take, what was once, a stick people rubbed on their lips to keep them moist and turned it into a ball of joy that tastes good, smells good, and keeps your lips moist and healthy.

They use only organic ingredients and market to 25-35-year-old millennial women. The founders used Miley Cyrus, Kim Kardashian, Brittany Spears, Demi Lovato, and Taylor Swift’s celebrity power to help spread the word about the now popular lip balm. They also reached out to bloggers who specifically wrote about beauty products to gain more advertising traction. The strategy worked and now EOS is selling over one million lip balms a week.

Consumers can find EOS lip balms in Walgreens, Target, Walmart, and many other popular drug stores. Online stores like LuckyVitamin and ULTA also began selling EOS lip balm. They come in a variety of flavors and scents. The EOS brand has become a household name. Its shape has been replicated by popular brands such as Revo and Blistex. The EOS lip balm concept has been replicated by Sephora and Walgreens. They say the greatest compliment is to be copied by someone else. EOS has created a product that is now loved, admired, and copied by many. Their spherical shape alone has become a standard lip balm shape. They have come a long way from their humble beginnings.

How EOS dominated the lip balm market? read: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick?utm_content=buffer47040&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

The Joys Of Shopping For Clothes

The Joys Of Shopping For Clothes

Clothes is a necessity. However, that does not mean that shopping for it has to be a chore. There are a lot of styles women could enjoy. For one thing, these styles could make women feel many different moods as it depends on the type of clothes that they buy. For one thing, women that wear the clothes that they love are more likely to feel a greater level of self worth. However, it can be very challenging to find some unique and well fitting clothes for women when it comes to sportswear. Almost every clothing store that sells sportswear offer very little when it comes to variety. This makes it hard for women to find something that is very unique to them. Fortunately, this is starting to change with Adweek’s story.

Fabletics is a clothing company that sells active wear and sports clothes. However, there is a slight difference between Fabletics and other athletic clothing sections and stores. They offer different types of athletic clothing that one would not find in any other store. They offer what is called “athleisure”. These are the types of clothes that could be worn for parties as well as working out.

One thing that people are going to notice about the clothes that Fabletics has to offer is that the fit is much different from the boxy cuts that sports wear is known for. People with different body types get to enjoy the unique and fun looking clothes of Fabletics as they flatter the body that tries them on.

While it was originally an online subscription service that branched out from JustFab, Fabletics has become so popular and successful that it has expanded into physical locations. As a result, many people are able to try on the clothes at one of the location in order to see how well it fits. They could not only buy the clothes at the store, but also order more of the items online if they like it. That way, they will know the sizes that fit them the way they like. Fabletics is offering a unique experience for customers to find their own style as well as impress others in the gym and out at events.

 

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Kate Hudson Talks Athleisure Dresses and Performance Swimsuits with Marie Claire

Kate Hudson Talks Athleisure Dresses and Performance Swimsuits with Marie Claire

For those who can’t go out without their activewear, Kate Hudson and Fabletics have a new wardrobe solution. Marie Claire magazine interviewed the Fabletics co-founder about the company’s new line of “athleisure” dresses as well as the new performance wear swimsuits that debuted on April 1.

Source: http://www.marieclaire.com/fashion/news/a19566/kate-hudson-fabletics-interview/

Hudson called the idea of designing athleisure dresses a “natural progression.” After all, it can be difficult to slip into a little black dress for a night on the town when leggings are so much more comfortable.

The dresses are made with the same performance material as the rest of the Fabletics line but are designed so they don’t appear out of place on a date or a night on the town. Hudson said they might not be the outfit for a hike but are made with comfort and mobility in mind.

To add to the comfort, some of the dresses have built-in bras. They also don’t require any Spanx to look great in because the materials naturally tuck in fat just like shapewear.

The line of performance swimsuits allows for even more athleticism, according to Hudson. While exercising in normal bikinis might accidentally leave a woman exposed, the Fabletics swimsuits allow women to run and jump just like they would in other activewear.

Hudson said women should feel comfortable and safe in their performance swimsuits “without compromising a little bit of sexiness and femininity.”

The Fabletics line is very fashionable, but Marie Claire Magazine asked whether activewear could ever be high fashion. Hudson said yes, but it would cost more money. She said that the focus of her company is to motivate people to become fit and active without costing the customer too much money.

The low price of Fabletics activewear is due to the company’s business model. According to their website, Fabletics offers memberships at $49.95 per month. This price gives members access to 50% off of regular pricing on the inventory as well as loyalty points for purchases.

Fabletics was founded in 2013 as a web-based store but now has several brick-and-mortar stores throughout the United States. The company mainly targets women but also sells a men’s fashion line. There is also a children’s line called Fabkids.

JustFab Gets the Curvy Women Interested in this Clothing Line

JustFab Gets the Curvy Women Interested in this Clothing Line

When JustFab hit the market the clothing line had a lot of ads with young petite females that were advertising the clothes. This was what people had become used to seeing for the JustFab brand: cute shoes, alluring hand bags and garments for petite females. That was what the brand was about. As time progressed there were other people that would come into the picture that would help the company evolve into something else.

Kimora Lee Simmons would come on board as the president of this company, and she certainly wasn’t among the petite crowds. Lianca Lyons, the senior marketing manager with JustFab, would also become another JustFab leader that was not among the petite females. What the leaders realized was that there was something that was not quite right about the brand. They were marketing to petite women, but they were overlooking the crowd that represented many of the people that were making JustFab decisions.
Read more:
JustFab: Women’s Shoes, Boots, Handbags & Clothing Online
JustFab’s Women’s Shoes, Designer Purses, Sandals, Women’s Accessories
JustFab | CrunchBase

According to The Curvy Fashionista, there are denim jeans that fit quite comfortably for the plus-sized females. Many women have spoken about this change, and they are really embracing the direction that this company is moving into. It has become somewhat easy for organizations like this to thrive because they can get feedback from customers before expanding.

In the case with the JustFab brand it has become evident that this company is moving slowly to see how the expansion of the brand for plus-sized women is going to work. Kimora Lee has been in place since 2013, and the plus-sized female launch had been something that was slowly simmering as a possibility. The way that people respond to the new arrivals will ultimately determine the other garments that will be designed for curvy females.

This is a brand that has managed to defy the odds by workings towards quality for a low price. That is almost unheard of in a “you get what you pay for” clothing industry. Somehow JustFab has managed to become the company that has managed to seamlessly bind quality and affordability. This is why working class women embrace this brand.


Learn more about JustFab:
http://www.retailmenot.com/view/justfab.com