Anyone who has been paying attention to the pet food industry over the past couple of years will have realized there has been a slow but steady shift away from canned dry and wet processed food products. Instead, consumers (or pet parents as is trendy to say) are opting for more healthy and flavorful options due to the expanding circle of empathy towards pets which are now, more than ever, being seen and treated more as another member of one’s family then just a trusty companion. As that circle of empathy expands more and more pet food customers have begin to demand that their pets eat what they are having, asking for fresh ingredients, natural food product, less processing and preservatives and more general nutrition.
This fairly recent trend, however, has not escaped the notice of some of the more prescient pet food company’s such as Fresh Pet Inc, a gourmet pet food company with strict set of culinary guidelines. One of these stipulates that the food be taste tested for quality before packaging, but not by dogs or cats but by the management of Fresh Pet themselves! Another brand taking advantage of the market shift is the well known pet food company Beneful with a line of products specifically designed from optimal pet health. Beneful has also gained a great deal of praise for their strict no-filler policy and use of only real, farm raised meats such as salmon, beef and chicken.
All of this may sound like much adieu about nothing but it may put things in perspective to remind skeptics that the pet food world is a 23.7 billion dollar industry. Half of this tremendous market is currently dominated by the aforementioned premium (healthy, natural) dog food brands – that’s no small feat. Despite the increased cost of the premium brands the market just keeps going on a upward trajectory, one which it has been enjoying since early 2009, since that time sales of premium pet food brands like Beneful has increased by a whooping 45 percent. Of course, no one can truly predict what the future holds for the industry but for the moment there is no better time to be in the premium pet food industry.