Market America was founded by JR Ridinger (a former Amway distributor) and his wife Loren Ridinger back in 1992. They had a rough beginning. The company didn’t come to light for almost ten years, this was due to some changes in the Security and Exchange Commission about the violation of certain securities laws in 1999.
Just like other MLMs that go public and then have some issues with the Security and Exchange Commission, the company also went private in 2001. The company started enlarging their coast internationally by 2002 into Australia. Afterward, the company moved into the United Kingdom, Mexico, Philippines, and Hong Kong.
In 2010, Market America bought Shop.com – an online shopping engine that flaunts most of the world’s largest former investors, including Bill Gates, Yahoo, and Amazon. By 2011, the company started gaining grounds, and they had about 650 employees, and all of them were working full-time.
Also in 2010, the company had an estimate of 395 million USD in revenue. They also unveiled two celebrity spokespersons – Kim Kardashian and Scottie Pippen. In 2013, the company took the 27th position in the Global 100 of DSN.
Market America Products
This company has one of the biggest stores in the world. They have more than 3,000 proprietary products in their store. Some of the products you can find in their store include health tonics, makeup, household cleaners, fitness programs, nutritional and weight-loss supplements, gardening products, and so many others.
In addition to the proprietary products they sell, JR went ahead to acquire Shop.com, an online platform that sells all types of popular name brands at very affordable rates – the idea is to make the company look like Amazon.com.
A very popular product in the Market America store is Isotonix (nutritional supplements) which they brought Scottie to represent in 2010. The supplements were sold for 70 USD for each bottle. You can find a nutritional supplement with the same or similar ingredients at other online platforms or a drugstore close to you for less than that amount (even about 25 USD) per bottle, but those do not have the face of a celebrity on them. The face on the bottle is basically their selling point.