EOS & The Millennials’s Grip On Today’s Lip Balm Industry

EOS & The Millennials’s Grip On Today’s Lip Balm Industry

Oral care is one of the most successful industries in society today. There are a number of high-quality brands that fall under this category, and EOS just so happens to be one of the best. Evolution of Smooth’s rainbow orbs have helped to produce well-hydrated lips across the board. Some of the top beauty bloggers today rate EOS lip balms as their top pick. Heavy research and supreme marketing has resulted in an explosion of these products to the masses. One of the company’s most loyal customers fit into a category that’s under the age of 35. Yes, this is absolutely correct, and today’s millennials are the driving force of this eclectic brand.

In the United States alone, Evolution of Smooth has climbed the ranks and is now the best-selling lip balm product. The power of progressive marketing has worked its magic to the highest degree. Unlike Chapstick and Blistex, these egg-shaped orbs have evolved with the times. Jonathon Teller and Sajiv Mehra, the company’s founders, spent copious amounts of time researching the attributes that most people want. Despite lip balm being a female-dominated product, the industry itself focuses on having unisex appeal. This dynamic duo of individuals have found their niche, and they have done a phenomenal job of exploiting it to the fullest. During the development process, the founders decided to create an all-new style. The reason being for this action is because most women have complained about not being able to find standard-shaped lip balms inside of their purses.

The idea was rather brilliant, and it has paid-off in huge dividends. This brand has a plethora of flavors to choose from. On the other hand, some of its latest flavors include hibiscus peach, honeysuckle and acai. EOS lip balms are setting new trends by changing the status quo.