When entrepreneur Guilherme Paulus introduced Brazil to vacation packages he focused on affordability. Starting CVC in 1972 along with a business partner who soon departed, he says that he wanted to help people realize their dreams and create things that people could enjoy. He would adjust the price and size of the travel packages he created so that they would fit into people’s budgets so that everyone could enjoy a trip to somewhere new.
He learned that it was important to see what kind of personality you were working with when offering them a travel package. Some people want to go somewhere it’s sunny and has an awesome beach so offering them a travel package in the mountains of Brazil isn’t going to go over too well. Some people prefer luxury hotels, Guilherme Paulus says, so you need to be sensitive to that as well in what you offer to them.
He was born in Curitiba, Parana, and raised in Sao Paulo, Sao Paulo. It was soon after earning a Degree in Business Administration that he co-founded CVC. Having been in the tourism business for over 20 years, he decided to become a hotelier in 1995. His first hotel was in Gramado while the second was located in Foz do Iguacu. His hospitality firm, GJP Hotels & Resorts, now has 10 hotels with three brands which are Wish, Prodigy, and Linx.
His latest hotel is located in Sao Paulo. Guilherme Paulus is building a hotel that will include 65 hotel rooms, a rooftop area to relax in, a convention room, and a restaurant. This will be a luxury hotel and it will be completed in either 2020 or 2021.
Guilherme Paulus no longer manages the day-to-day business of either CVC or GJP Hotels & Resorts. He is instead his company’s chairman of the board of directors. He provides a vision of where to take these companies and how best they can serve their customers. He continues to own about 8% of the shares of CVC and sold the rest of the company to Carlyle Group out of America in 2010.
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