Whitney Wolfe is impressive as a business leader. Some may even say that her work so far is on the level of being groundbreaking. She may be impressive as the only female business leader in the dating app industry. This is a hard industry to survive in because it is such a saturated market.
Whitney Wolfe knew this when she came in. She was aware because she already helped start a dating app called Tinder. This became one the most popular dating apps. Leaving Tinder meant that she would have to start all over and competed with a company she co-founded.
Fortunately, her awareness of the saturation of the dating app market gave her a great idea to make Bumble more than a dating app. Whitney Wolfe knew that it would be difficult to compete with other sites that specialize in dating only. The market was already so incredibly saturated that she believed that her ability to attract the crowd would be much easier when she appealed different sectors of social media.
She knew that some people that utilize Bumble BFF for making friends might eventually endeavor info Bumble dating. She believed that this was the same scenario for those that may have been interested in Bumble Bizz.
Whitney Wolfe has been smart enough to realize that there were different levels to building her business. She did not start with all of these facets Bumble right away. Bumble dating is what she tackled in the beginning, but she knew that it would be to her advantage to also incorporate these other facets of social media as well. These would be the things that would drive her to success. These would also be the concepts that would make Bumble stand out as more than just a dating environment. The large number of people utilize her app come from different backgrounds. They have different perspectives and they have different needs. Whitney knew that her app could make a difference.
She also realized that there was a great amount of influence that she had as a business leader. Wolfe wanted to be a trailblazer for other women.
Find more about Whitney Wolfe: https://pagesix.com/2018/04/16/bumble-founder-feared-shed-be-blacklisted-after-tinder-lawsuit/