How Kate Hudson’s Fabletics is Putting the Pressure on Amazon

How Kate Hudson’s Fabletics is Putting the Pressure on Amazon

There are not too many companies out there that would even consider the thought of taking on Amazon, especially a company that is only a few years old. That is exactly what Kate Hudson and her company Fabletics are doing, and in three short years the company has crushed the fashion market online, despite Amazon commanding over 20% of that space. In just a few short years, Fabletics has made over $250 million and they are showing no signs of slowing down.

 

When Kate Hudson was asked how she was able to succeed in fashion industry where others have crashed and burned, she credits her success to the reverse-showrooming technique her company employs. This business model makes it easier for women to buy active-wear, whether in her stores or online, it really doesn’t matter to Hudson. She says it is all about convenience, high-quality active-wear, and low pricing. Women can walk into the retail stores, open an account, then try on anything they want without the pressure to buy anything.

 

Here is where the success of her company lies. Hudson says that when women get home at night and can relax, they return to the Fabletics website and can see everything they tried on in the store. Now they can buy with a clear head, or continue shopping now that they know what sizes and styles fit them best. Unlike Amazon, women get to see the merchandise, touch it, put it on, and then make a more informed buying decision. Her frustrations with buying clothing online, only to return it because it did not fit correctly was part of her thinking in the reverse-showing process.

 

So how can this simple technique turn a company from nothing to a quarter billion dollar company in a few years? You have the backing of a famous celebrity who everyone knows combined with the subscription mechanics that makes it a breeze for women to shop online and get high-quality active-wear without any of the hassle.

 

Here is how it works, open an account either online or in the retail outlet. Fill out the Lifestyle Quiz, then each month you will see a new item chosen to match you perfectly in the cart. You can buy it, cancel it, or keep shopping, nothing ever ships to you without your permission. Ease of shopping, low pricing, and top quality active-wear, the key to the success of Fabletics.

Rona Borre Creates History With Her New Company

Rona Borre Creates History With Her New Company

Rona Borre went to college, graduated and worked very successfully for a large staffing company where she broke every sales record that had ever existed for that firm. Thinking that she had accomplished all that was possible with that company, she formed Instant Alliance, her own staffing company in 2001.  To read more about Instant Alliance and Borre, visit instantalliance.com

She started with just her bulldog Henry as her companion as she worked initially from a spare bedroom in her Chicago condo. But now, 15 years later she is the CEO of one of the fastest growing firms of her kind in the United States. From her downtown Chicago office she and a full staff of high-powered account executives, she hires professionals in the technological and finance areas, for these are the types that growing companies need to get them to the next level.  Check this related article on cnbc.com.

One thing she learned to do early in the staffing industry is to interview the corporate leaders in the hiring company to infinity if necessary, to determine who and what kind of new employee fits the bill. The culture of the company is very important as well. Then Borre and her people comb the bushes for just the right candidates. This method works well.

Read an interesting article, click this.

The ratio of interviews to hire is 3:1 and only 1% of those hired ever leave, and this figure covers all 15 years of the history of Instant Alliance. This figure is unheard of in the industry.

Additional article here http://chicago.blueskyinnovation.com/vault/network/borre-rona/

Kim Dao Blogs Her Tokyo Q&A Session With Odigo Travel

Kim Dao Blogs Her Tokyo Q&A Session With Odigo Travel

Beauty YouTuber Kim Dao does a lot of traveling. If you want to get a good sense of just how busy Kim Dao’s life really is, then you should watch a video entitled “PACKING! Last day in TOKYO | Meet & Greet | Vlogmas #16 | KimDao ft. Sunnydahye.” In this video, you’ll experience a full day in Tokyo with both Kim Dao and her Korean friend Sunnydahye.

 

Kim Dao starts her blog session explaining how she is going to meet with Sunnydahye for lunch and then go to a Q&A event hosted by Odigo Travel. She also says that she is traveling to South Korea tomorrow and needs to get packing. A few other YouTubers Kim says will be featured in this blog include Chris Broad (aka “Abroad in Japan”) and Rachel & Jun.

 

A few moments later, Kim Dao is at a restaurant with Sunnydahye. Kim orders a hamburger with corn, peapods, and hash browns. She offers Sunnydahye some of her corn, but Sunny says she actually doesn’t like corn.

 

The blog then jumps to Kim Dao packing her things for her trip to Korea. She frantically searches for her Korea bag with only 30 minutes to spare before heading out to dinner.

 

Finally, Kim Dao arrives at a restaurant with all her YouTuber friends. She decides to order a grilled beef plate Brazilian style. Since Kim doesn’t care for veggies, she ends up giving them all to Jun.

 

The video closes with Kim Dao and her fellow YouTubers at the Odigo Travel event. After the event, Kim Dao and Sunnydahye rush to catch a train to Narita International Airport and get some shuteye in the capsule hotel.

 

Sam Boraie Partners with Basketball Star

Sam Boraie Partners with Basketball Star

Sam Boraie is known to many as the vice president of a company known as Boraie Development. The company specializes in real estate ventures, and it has built several buildings in New Brunswick. The real estate company is considered to be a pillar of the New Brunswick community, and recently, it expanded to provide its services to Atlanta City and Newark region. For more details visit his Crunchbase profile.

Several years ago, the Boraie Development decided to team up with Shaquille O’Neal, a respected basketball start in the country. The main of the partnership was to bring the residents in the community a luxury residential building. Experts say that the complex cost around sixty million dollars, and it was only available to the individuals living in Newark for rent when it was completed. The basketball star only wanted to give back to the community, and this was a perfect way. Boraie Development, on the other hand, was also willing to take part in the great venture that would help the residents. Apart from the rental complex constructed by Boraie Development, the residents will have access to retail development, brand new movie theaters, and market rate housing. The residents were very excited when the theater was completed several months ago. The attendance of the theater is believed to have doubled after the competition.

After its competition, the classical theater in the area appointed Sam Boraie in its board of trustees. In the last summer, the company, under the leadership of Sam Boraie sponsored a series known as State Theatre Free Summer Movie. The series lasted for several months, and it focused on showing family-friendly programs such as Monster University, Despicable Me 2, Frozen and several others. The programs were free to the communities, and they gave the families and their friends an opportunity to gather and enjoy the movies while seating in the historic venue.

According to PR Newswire, Sam Boraie and his Boraie Development are considered to be the great pillars in the in the New Brunswick region. The company was established by his father several years ago, and it has done a lot for the community. Apart from constructing beautiful residential houses, the company offers affordable housing to needy families.

See more: https://www.bloomberg.com/profiles/companies/0601263D:US-boraie-development-llc