Women are rising through the corporate ladder to become top executives. Those who have succeeded in this venture attribute their success to hard work and determination. What’s more, networking can play a major role in success. Lori Senecal is one such woman, and she is considered an influential figure in the marketing industry. She maintains social media presence where she networks with clients. She has profiles on Instagram, Facebook, Twitter and LinkedIn. She often talks about the issues affecting the marketing industry on these platforms. She has lived her entire life in the city of New York.
Amongst her greatest skills is the digital strategy, advertising, integrated marketing as well as hiring and recruiting. Lori Senecal is a product of the fine education she received as a young person as she holds a degree in Commerce where she specializes in finance and marketing. She attended McGill University for her undergraduate degree. She was fortunate to land a job after college with Kirshenbaum Bond Senecal where she took the position of chief executive officer and president. She worked with this company for two years and seven months. Later on, she worked with MDC Partners as the president and the chief executive officer. This was back in the year 2014.
At the moment, Lori Senecal acts as the global executive officer of a company called CP+B. Her main responsibility with this company is to oversee the global expansion and growth of the firm. At the same time, she is expected to coordinate with the company’s other nine offices in her current position. According to her superiors and fellow workers, she has recorded significant progress since joining the company. The greatest achievement is transforming the culture of this firm. She has also introduced innovative ideas, and she focuses on talent. This progress has made her be nominated for an award known as the Creativity Innovators of the Year. She has also won another award known as Agency Executives to Watch in the year 2016.During her time with KBS, she also recorded remarkable growth as she was able to grow the company from a 250 firm to a 900 company. Above this achievement, she also managed to grow the company outside the United States of America. The firm was also recognized as the best place to work in the US under her leadership. Outside this company, Lori Senecal works as a board member of the Ad Council.